idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
This presentation presents theory and evidence from a series of studies about the impact of aggregators and intermediaries on news consumption and the structure of the news industry. A theoretical model considers how increased switching changes advertising markets as well as content strategy for publishers. An empirical study considers news aggregators, specifically Google News. We study the effect of the shutdown of Google News in Spain in December 2014, which occurred in response to legislation in Spain targeted at Google News. Evidence from the shutdown shows that Google News is a substitute for top news outlets and a complement for smaller outlets, consistent with the dual role of an aggregator as a search engine that covers a large number of news outlets, and as a direct competitor to the largest news outlets as a place to read news. Another natural experiment, the adoption of local content by Google News in France, shows similar results. Finally, we analyze differences in news consumption by individuals when they arrive from social media versus direct navigation, focusing on differences in the types of outlets, topics, and style and political bias of article.
Susan Athey ist The Economics of Technology Professor an der Stanford Graduate School of Business. Ihre Forschungsinteressen liegen im Bereich der Industrieorganisation, mikroökonomischen Theorie und angewandten Ökonometrie.
Information on participating / attending:
The WZB provides child care during the lecture. If you are interested, please respond by January 8, indicating the number of children and their age, to Marie Unger: marie.unger@wzb.eu
Date:
01/19/2016 17:00 - 01/19/2016 19:00
Registration deadline:
01/15/2016
Event venue:
Reichpietschufer 50, Raum A 300
10785 Berlin
Berlin
Germany
Target group:
Journalists, Scientists and scholars
Email address:
Relevance:
transregional, national
Subject areas:
Economics / business administration, Information technology, Social studies
Types of events:
Seminar / workshop / discussion
Entry:
12/16/2015
Sender/author:
Dr. Paul Stoop
Department:
Informations- und Kommunikationsreferat
Event is free:
yes
Language of the text:
English
URL of this event: http://idw-online.de/en/event52905
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