idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
Global markets are turbulent and their competitive landscapes are continually changing. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.
Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.
Bringing Technology to Market (BTM) has been designed to provide managers in technology-driven B2B markets with the knowledge and concepts they need to develop growth plans and mitigate risk. Responding to the demands of the global business world, the three program modules will comprise an international group of participants and be run in the three major business regions of the United States, China, and Europe.
Information on participating / attending:
The program consists if three modules:
Module 1: 21.06. - 24.06.2016
Module 2: 06.09. - 09.09.2016
Module 3: 01.11. - 04.11.2016
Tuition: 10.900 EUR
Date:
06/21/2016 09:00 - 06/24/2016 17:00
Event venue:
ESMT European School of Management and Technology GmbH
Schlossplatz 1
10178 Berlin
10178 Berlin
Berlin
Germany
Target group:
Business and commerce
Email address:
Relevance:
transregional, national
Subject areas:
Economics / business administration
Types of events:
Seminar / workshop / discussion
Entry:
03/31/2016
Sender/author:
Bianca Schmitz
Department:
Corporate Communications and Marketing
Event is free:
no
Language of the text:
English
URL of this event: http://idw-online.de/en/event53844
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