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02/08/2017 - 02/08/2017 | Berlin

Key Note: The art of Branding in a Postdigital World

Branding faces new challenges and opportunities in the context of digitalization. What are the essentials of branding and how can we create brand preference in this context? Gain some valuable insights in the art and science of creating impactful brand experiences.

ESCP Europe Berlin invites you to a key note speech by entrepreneur and godfather of branding Marc Sasserath on developing powerful brands at the intersection of entrepreneurship, innovation, culture and business strategy.

Join us for this exceptional event. The key note will be followed by a get-together with drinks and snacks, giving you the opportunity to continue the discussion on business challenges in times of digitalization.

We are looking forward to seeing you!

Information on participating / attending:
Click the link to register!

Date:

02/08/2017 19:00 - 02/08/2017

Event venue:

Move Box / Axel-Springer-Passage
Markgrafenstraße 19A
10969 Berlin
Berlin
Germany

Target group:

Business and commerce, Scientists and scholars

Relevance:

transregional, national

Subject areas:

Economics / business administration, Media and communication sciences

Types of events:

Presentation / colloquium / lecture, Seminar / workshop / discussion

Entry:

01/18/2017

Sender/author:

Désirée Tschernatsch

Department:

Hochschulkommunikation

Event is free:

yes

Language of the text:

English

URL of this event: http://idw-online.de/en/event56513


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