idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
On October 16, from 4.30 pm, Mafalda Sandrini, Kata Katz, Prof. Dr. Gernot Wolfram and Prof. Lars Grau are inviting to the fourth part of the lecture series „Challenges in the Creative Industries“. They will inspire you with research insights in the fields of cultural entities in a digital context, new prospects to empower a culture of failure in academia, and the debate on the strategic aspects of design. The event is public, please register: http://www.bit.ly/2HITHO3
4.30 pm: „Digital Memes“ (Wolfram)
Digital Memes. What kind of small cultural entities are digital memes? Why do they have the power to influence and activate the creativity of human beings? And why they are feared also as strong political instruments to camouflage hidden protest and alternative thoughts in non-democratic regimes? The lecture will give insights into current research approaches about digital memes, digital culture and into problems of designing sucessful memes on the basis of pre-formulated purposes.
5.00 pm: „Stories of Scientific Failure: New Prospects to Empower the Culture of Failure in Academia” (Sandrini & Katz)
The public imaginary of science is built upon the so-called “Eureka Moments”: brilliant, life-changing discoveries that made history. Failure is intrinsically built into the scientific method, as any discovery can be temporary. However, we only tell (and hence hear) about the successful scientific failures, those that become achievements. Thus, some questions arise spontaneously: how do we judge failure? Is failure bad in itself? Or is it beneficial only when it brings new recognition? The paper will investigate the culture of failure in science and why we need it in academic structures.
5.30 pm: „Strategic Design“ (Grau)
Buzzword or Must-Have? Strategic Design is a fairly young discipline in the ever changing profession, which also creates new requirements for the design education. By applying problem-solving techniques to “big picture” systemic challenges, strategic designers aim to create sustainable competitive advantages for their companies. Being involved in the entire value chain, strategic designers contribute to strategic planning, business management and implementation processes, facilitating the definition and implementation of innovation strategies. This lecture outlines the interdisciplinary work field and questions the demand for strategic design and its potential value in digital transformation processes.
About the lecture series:
On October 8, 9, 15 and 16, Macromedia University and Atelier Chardon Savard are inviting to the four-part lecture series „Challenges in the Creative Industries“. 13 scientists will introduce and discuss current research trends in branches like music, design, fashion, new media or advertising just as much as new and more creative methods, strategies, or aspects from management or culture. Visit our event site for more information: https://www.macromedia-fachhochschule.de/standorte/campus-berlin/veranstaltungen...
Location:
Hochschule Macromedia
M33 Höfe | Mehringdamm 33
10961 Berlin
Media Relations:
Hochschule Macromedia
Prof. Dr. Brigitte Kleinselbeck
Email: b.kleinselbeck@macromedia.de
Information on participating / attending:
The event is public and cost free. We kindly ask for registration: http://www.bit.ly/2HITHO3
Please use public transportation: Take the underground U6 or U7 to station Mehringdamm, Exit Gneisenaustraße. From there it is only a few feet to our campus.
Date:
10/16/2019 16:30 - 10/16/2019 17:30
Event venue:
Hochschule Macromedia
M33 Höfe, Mehringdamm 33
2nd building, 1st floor
10961 Berlin
Berlin
Germany
Target group:
Teachers and pupils, all interested persons
Email address:
Relevance:
regional
Subject areas:
Art / design, Cultural sciences, Economics / business administration, Media and communication sciences, Music / theatre
Types of events:
Conference / symposium / (annual) conference, Presentation / colloquium / lecture, Seminar / workshop / discussion
Entry:
09/03/2019
Sender/author:
Prof. Dr. Brigitte Kleinselbeck
Department:
Terminredaktion Berlin
Event is free:
yes
Language of the text:
English
URL of this event: http://idw-online.de/en/event64538
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