Nach den erfolgreichen Online-Impulsen 2020 findet vom 16.-17. September 2021 der DerMarkenTag live im LUX Pavillon der Hochschule Mainz statt.
Der Call for Papers für die Tagung ist nun erschienen. Einreichungen sind bis 20. Mai 2021 möglich in den Kategorien Competitive Paper, Work in Progress Paper und Project Work Paper. Die Tagung widmet sich diesmalig besonders der Verbindung von Design und Markenführung.
Alle Infos unter: www.dermarkentag.de
Prof. Dr. Jörn Redler, joern.redler@hs-mainz.de
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German
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