idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
In the last decades design has become increasingly recognized as a driver of economic growth. Communication, interaction, product, game and fashion are only a few examples of well-known design disciplines, where designers have successfully used their specific expertise and approaches to create innovation. But the world has become increasingly complex and design has begun to analyse its unique approaches and qualities to tackle problems. Highly complex problems, usually in form of social or cultural challenges, e.g. poverty, sustainability, health, wellness or equality, where many stakeholders with conflicting perspectives are involved, where a multitude of shifting and unfamiliar elements are encountered and where the problem itself is very difficult to define, are labelled with the term “wicked problems”. Design today, with its unique methods and processes, looks way beyond traditional design tasks and has become a crucial contributor to problem solving strategies, in particular when tackling “wicked problems”, where other established innovation processes struggle on their own.
In “Design Thinking” these intellectual and practical design qualities are formalized and combined into a methodology, that emphasizes empathy, ethnographic research, abductive reasoning, playful ideation, and prototyping with rapid testing cycles to provide a structured, yet creative and agile approach to innovation. The field of design today is not only successful in
the pursuit of the development of communication and products, but also of services and systems. For instance, designers apply their knowledge and problem solving skills to create e.g. innovative social media communications, they develop products which truly make a difference in peoples’ lives, they invent new meaningful service experiences and they strategically plan new systems and environments to help citizens to actively engage in their communities. An increasing number of private organizations have understood what significant value Design Thinking and its processes can add to their competitive capacity. Yet, in the public sector only very few countries have begun to utilize design-driven methods in order to support innovation within public services. Denmark, France, Australia and the UK are some examples where Design Thinking is considered as a new means to approach innovation projects within the public sector.
The Design Thinking For Public Good Conference 2015 in Munich strives to create attention for Design Thinking theory and practice, and aims to connect practitioners from private and public organizations in order to facilitate exchange and to foster learning. Prof. Oliver Szasz, Vice Head Graduate School Munich of Macromedia University, invites to this international Design Thinking symposium with expert presentations, workshops and panel discussions. Participants will get the opportunity to explore theory and practice: from methodologies and conceptual models to hands-on techniques and examples of successfully implemented public innovation cases from around the world.
Hinweise zur Teilnahme:
Event is free of charge, yet registration is required:
http://www.mhmk-international.org/design-thinking-for-public-good.html
Please note: The provided workshops allow only a limited number of participants. Please come early to guarantee your seat
and your participation of one of the workshops. The registrations for the workshops will take place at the symposium.
Termin:
26.02.2015 09:00 - 18:00
Veranstaltungsort:
Macromedia University of Applied Sciences
Gollierstraße 4
80339 Munich
Bayern
Deutschland
Zielgruppe:
Wirtschaftsvertreter, jedermann
E-Mail-Adresse:
Relevanz:
regional
Sachgebiete:
Kunst / Design, Medien- und Kommunikationswissenschaften, Wirtschaft
Arten:
Konferenz / Symposion / (Jahres-)Tagung, Seminar / Workshop / Diskussion
Eintrag:
11.02.2015
Absender:
Dr. Inga Heins
Abteilung:
Hochschulkommunikation
Veranstaltung ist kostenlos:
ja
Textsprache:
Englisch
URL dieser Veranstaltung: http://idw-online.de/de/event49961
Poster_Design_Thinking_for_Public_Good_150226 Sie können Suchbegriffe mit und, oder und / oder nicht verknüpfen, z. B. Philo nicht logie.
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