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Veranstaltung


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15.09.2016 - 15.09.2016 | Berlin

ESMT Open Lecture "The new story of business" on September 15, 2016 with R. Edward Freeman

There is a revolution going on in business. The old narrative of business as the physics of money, concerned mostly with profits is rapidly becoming less useful. A new narrative is emerging that puts purpose, values, stakeholders, sustainability, and other issues on a par with profitability. In this ESMT Open Lecture, Prof. Freeman will present several principles underlying this new story of business and iconic examples demonstrating this new narrative.

"The new story of business: How purpose and values are going head-to-head with profits."
There is a revolution going on in business. The old narrative of business as the physics of money, concerned mostly with profits is rapidly becoming less useful. A new narrative is emerging that puts purpose, values, stakeholders, sustainability, and other issues on a par with profitability. In this ESMT Open Lecture, Prof. Freeman will present several principles underlying this new story of business and iconic examples demonstrating this new narrative.

Speaker: R. Edward Freeman, Elis and Signe Olsson Professor of Business Administration and Academic Director, Business Roundtable Institute for Corporate Ethics, Darden School of Business, University of Virginia

Moderator: CB Bhattacharya, Professor of Marketing, Pietro Ferrero Chair in Sustainability, and Founding Director of the Center for Sustainable Business, ESMT Berlin

About R. Edward Freeman
R. Edward Freeman is University Professor and Olsson Professor of Business Administration, Academic Director of the Business Roundtable Institute for Corporate Ethics, and an Academic Director of the Institute for Business in Society at the Darden School, University of Virginia. Moreover he has several Adjunct- and Visiting professorships across Europe and in Melbourne. Freeman is co-author of Stakeholder Theory: The State of the Art (Cambridge, 2010) and Managing for Stakeholders (Yale, 2007) but perhaps best known for his award winning book: Strategic Management: A Stakeholder Approach (Cambridge, 2010), originally published in 1984, where he traced the origins of the stakeholder idea to a number of others and suggested that businesses build their strategy around their relationships with key stakeholders. In addition to that he is author or editor of over twenty volumes and one hundred articles in the areas of stakeholder management, business strategy and business ethics. R. Edward Freeman has earned several honorary doctorates in economics and for his work on stakeholder theory and business ethics. Throughout his career he has received a number of teaching as well as lifetime achievement awards.

Hinweise zur Teilnahme:
The ESMT Open Lecture with R. Edward Freeman will be preceded by snacks and soft drinks. It will be held in English and is free of charge.

Please register online: https://registration.esmt.org/events/2016-09-15/.

Termin:

15.09.2016 12:00 - 15:00

Veranstaltungsort:

ESMT Berlin
Schlossplatz 1
10178 Berlin
Berlin
Deutschland

Zielgruppe:

Journalisten, Wirtschaftsvertreter

E-Mail-Adresse:

Relevanz:

lokal

Sachgebiete:

Politik, Wirtschaft

Arten:

Vortrag / Kolloquium / Vorlesung

Eintrag:

29.08.2016

Absender:

Ulrike Schwarzberg

Abteilung:

Corporate Communications and Marketing

Veranstaltung ist kostenlos:

ja

Textsprache:

Englisch

URL dieser Veranstaltung: http://idw-online.de/de/event55200


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