idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
On October 15, from 4.30 pm, professors Dr. Brigitte Kleinselbeck, Tutia Schaad, Suzan Terzioglu and Thomas Stegmann are inviting to the third part of the lecture series „Challenges in the Creative Industries“. They will inspire you with research insights in the fields gender and diversity issues in advertising, sustainability in fashion, and narrative prototyping. The event is public, please register: http://bit.ly/32paptQ
4.30 pm: „Gender and Diversity Issues in Advertising“ (Kleinselbeck/Paulsen/Seiler)
Gender and diversity discussions appear as old as advertising itself. While some researchers believe that stereotypes are simply a mirror of society, others are criticizing advertising for its culturally and societally formative character when it comes to gender and endorsers’ roles. Especially in the context of influencer marketing, the discussion on stereotyping and discrimination has gained new attention. But while advertising branch has long be considered as a very modern and open minded workplace, also diversity issues have come increasingly into criticism. Is there a way out of the stereotyping discussion? Are sexual discrimination or other means of stereotyping still as widely spread as they used to be? How is diversity integrated in modern advertising organizations? Do gender and diversity policies in agencies affect the way advertising is designed? In this lecture, Kleinselbeck will highlight current research findings of gender and diversity issues in the advertising industry. Two excellent Macromedia graduates, Nele Paulsen and Pauline Seiler, who dedicated their theses to the topic, will contribute to the lecture.
5.00 pm: „Sustainability in Fashion between Craftsmanship & Innovation” (Schaad/Terzioglu)
Sustainability in fashion is a word we constantly hear about today. But what makes a design or a business sustainable? Which kind of design process and possible approaches to sustainability does exist? Is it possible at all for the generation of upcoming designers to build a profitable business based on sustainability? Which sustainable goals are set by big companies? In this lecture, Schaad and Terzioglu will go through the different aspects of slow consumption, local buying, handcraft, quality and technical innovation in the achievement of sustainability and creativity in same time.
5.30 pm: „Narrative Prototyping“ (Stegmann)
As brands are attempting to build a life time relationship with customers, traditional market segmentation is struggling to map increasingly diverse societies and the ever changing life choices of modern consumers. In addition products are not only supplemented by but partly even replaced by services. In this context many traditional prototyping tools are struggling to allow predictions of complex customer behavior. So how can we understand needs, behavior and wishes of varied customer groups? How can we test services and products without using often costly traditional prototyping tools? How can a communicate ideas with the many stakeholders effectively? The lecture is about why telling stories might help you to understand your own ideas and their value for your customers better.
About the lecture series:
On October 8, 9, 15 and 16, Macromedia University and Atelier Chardon Savard are inviting to the four-part lecture series „Challenges in the Creative Industries“. 13 scientists will introduce and discuss current research trends in branches like music, design, fashion, new media or advertising just as much as new and more creative methods, strategies, or aspects from management or culture. Visit our event site for more information: https://www.macromedia-fachhochschule.de/standorte/campus-berlin/veranstaltungen...
Location:
Hochschule Macromedia
M33 Höfe | Mehringdamm 33
10961 Berlin
Media Relations:
Hochschule Macromedia
Prof. Dr. Brigitte Kleinselbeck
Email: b.kleinselbeck@macromedia.de
Hinweise zur Teilnahme:
The event is public and cost free. We kindly ask for registration: http://bit.ly/32paptQ
Please use public transportation: Take the underground U6 or U7 to station Mehringdamm, Exit Gneisenaustraße. From there it is only a few feet to our campus.
Termin:
15.10.2019 16:30 - 17:30
Anmeldeschluss:
15.10.2019
Veranstaltungsort:
Hochschule Macromedia
M33 Höfe, Mehringdamm 33
2nd building, 1st floor
10961 Berlin
Berlin
Deutschland
Zielgruppe:
Lehrer/Schüler, jedermann
E-Mail-Adresse:
Relevanz:
regional
Sachgebiete:
Kulturwissenschaften, Kunst / Design, Medien- und Kommunikationswissenschaften, Musik / Theater, Wirtschaft
Arten:
Konferenz / Symposion / (Jahres-)Tagung, Seminar / Workshop / Diskussion, Vortrag / Kolloquium / Vorlesung
Eintrag:
03.09.2019
Absender:
Prof. Dr. Brigitte Kleinselbeck
Abteilung:
Terminredaktion Berlin
Veranstaltung ist kostenlos:
ja
Textsprache:
Englisch
URL dieser Veranstaltung: http://idw-online.de/de/event64534
Factsheet Lecture Series "Challenges in the Creative Industries" Sie können Suchbegriffe mit und, oder und / oder nicht verknüpfen, z. B. Philo nicht logie.
Verknüpfungen können Sie mit Klammern voneinander trennen, z. B. (Philo nicht logie) oder (Psycho und logie).
Zusammenhängende Worte werden als Wortgruppe gesucht, wenn Sie sie in Anführungsstriche setzen, z. B. „Bundesrepublik Deutschland“.
Die Erweiterte Suche können Sie auch nutzen, ohne Suchbegriffe einzugeben. Sie orientiert sich dann an den Kriterien, die Sie ausgewählt haben (z. B. nach dem Land oder dem Sachgebiet).
Haben Sie in einer Kategorie kein Kriterium ausgewählt, wird die gesamte Kategorie durchsucht (z.B. alle Sachgebiete oder alle Länder).
