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Event

11/22/2005 - 11/22/2005 | Mannheim

ZUMA-Kolloquium: Assessing Mode Effects in Survey Items with Ordinal Response Categories

Referent: Prof. Allan L. McCutcheon, Ph.D., Director Gallup Research Center

Titel: Assessing Mode Effects in Survey Items with Ordinal Response Categories

Abstract:
The mounting cost of conducting surveys is leading to increased pressure
to explore alternative modes of data collection. Many survey
methodologists, however, are concerned with the consequences of such mode
shifts for interpreting survey trends--the change of mode may lead to
differences in the distribution of survey responses; social desirability
and extreme response styles are two of the better documented differences
that are consequences related to mode effects.

This presentation focuses on the use of the latent class model to identify
mode-induced differences in response patterns for survey questions with
ordered response categories in crossover designs. Crossover designs are
experimental designs in which each subject is exposed to two (or more)
stimuli--in this instance, questions using different data collection mode.
Using data from a joint Gallup-Europe/European Social Survey experiment,
the presentation extends the initial work by Saris and Hagenaars (1997) to
explore a range of latent class models for crossover design survey data
using two or more modes of data collection. These models provide a number
of specific advantages to the usual methods employed in the analysis of
survey mode effect data.

Information on participating / attending:

Date:

11/22/2005 16:15 - 11/22/2005 18:00

Event venue:

Zentrum für Umfragen, Methoden und Analysen (ZUMA)
Konferenzraum in B2,8
68159 Mannheim
68159 Mannheim
Baden-Württemberg
Germany

Target group:

Scientists and scholars

Email address:

weick@zuma-mannheim.de

Relevance:

international

Subject areas:

Media and communication sciences, Social studies

Types of events:

Entry:

11/08/2005

Sender/author:

Kerstin Hollerbach

Department:

PR & Web

GESIS - Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen

Event is free:

yes

Language of the text:

English

URL of this event: http://idw-online.de/en/event15471

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