idw - Science News Video

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Science Video Project

Science News Video


"Science in Motion": The idw project establishes a science news video standard to give science PR access to regular and professional use of moving images.


The project aims to develop a standard for science news videos with two goals in mind: first, to appeal to the audience with interest in science, and second, to ensure a high level of relevance, informative in-depth content and high production quality. "Standards" are common throughout the media world: news formats, magazine reports etc. all follow content, visual and staging standards.

This project is developing such a standard for production of ‘science news videos’, to establish video as a natural part of an effective communications strategy in science PR. To complement the new standard, the idw platform and the idw content system are also being expanded. In future, the press offices of idw members will be able to share news videos along with press releases, events and experts.

What are the objectives for the standard?

The standard will:

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  • facilitate presentation of research as moving images
  • incorporate instructions for press offices and scientists
  • define criteria:
    • for selection of topics (focus on research findings)
    • for selection of suitable scientists
    • for selection of the format (news)
  • improve planning of the overall process (script etc.)
  • optimise use of scarce human resources
  • improve cost planning or support cost reduction
  • provide information on proven elements and define success criteria for science news videos
  • establish a successful format for research/science communication
  • increase acceptance of the format at a management level

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