idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
For international retailer companies the growth markets China and Russia belong to the most attractive countries worldwide. The rising purchasing power of Chinese and Russian consumers possesses a huge potential for producers and traders. But they have to compete with strong local companies as well as other international retailers. To be able to operate successfully in these markets, western retailers must succeed in developing a distinctive image. Do promising private label strategies offer a possibility for accomplishing this aim? What challenges and perspectives do western retailers face by introducing their private labels in China and Russia? And what chances and risks await the manufacturers? In two keynote speeches scientists will take a closer look on these issues. Afterwards we would like to discuss the topic with you, the experts from science and representatives from practise, who have an excellent knowledge of these markets.
Information on participating / attending:
Symposium language: English
Date:
10/12/2009 13:15 - 10/12/2009 14:45
Event venue:
Anuga 2009 http://www.anuga.de
Koelnmesse GmbH, Messeplatz 1
Congress Centre East, Conference Room 3-5
50679 Köln
Nordrhein-Westfalen
Germany
Target group:
Business and commerce, Scientists and scholars
Email address:
Relevance:
international
Subject areas:
Economics / business administration, Nutrition / healthcare / nursing, Zoology / agricultural and forest sciences
Types of events:
Entry:
04/29/2009
Sender/author:
Britta Paasche M.A.
Department:
Presse- und Öffentlichkeitsarbeit
Event is free:
no
Language of the text:
English
URL of this event: http://idw-online.de/en/event27189
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