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06/12/2017 - 06/14/2017 | Berlin

Innovation as a Corporate Model

Initiate and implant innovation into your organization´s DNA

Innovate or die. Today’s business landscape is marked by an innovation culture, one that touches upon the most fundamental challenges that every business leader faces. The accelerated pace of globalization requires companies to improve processes, develop new products, and create new lines of business in ever shorter cycles. Disruptive technologies and increasing competition threaten revenue streams from existing lines of business. At the same time, digitalization and new forms of early-stage consumer involvement during the development process offer an unprecedented number of channels for the interaction and exchange of ideas. Yet, as many of the world’s most successful companies have learned, innovation is not a product. It is a mindset. Tomorrow’s winners will be those who embed innovation thought processes inside their organization’s DNA.

Berlin embodies this new thinking. As a hub for the international startup scene, the city is home to an entrepreneurial spirit that fosters innovation in both large and small organizations. It is an environment in which traditional businesses are learning from entrepreneurs about new collaboration and communication models. Building on ESMT’s extensive network to move into prolific new ventures, Innovation as a Corporate Model (ICM) breaks the boundaries of classroom teaching with a deep-dive learning experience. Participants will visit new forms of shared working environments. They will speak with startup entrepreneurs and CEOs to gain insights into a new type of competitive mindset. They will acquire tools that enhance creativity and boost innovation inside their own business units. Finally, participants will explore how to steer an organization toward greater agility and reap the benefits of methods such as Design Thinking.

Information on participating / attending:
Participants will master the fundamentals for successfully initiating and implanting innovation into their organization’s DNA. Using experiential exercises, interactive lectures, peer-coaching sessions, and a personal innovation action plan, participants will acquire the necessary toolkit and mindset to achieve new sources of revenue and competitive advantage.

Tuition: 3.300 EUR


06/12/2017 09:00 - 06/14/2017 17:00

Event venue:

ESMT European School of Management and Technology GmbH
Schlossplatz 1
10178 Berlin
10178 Berlin

Target group:

Business and commerce

Email address:


transregional, national

Subject areas:

Economics / business administration

Types of events:

Seminar / workshop / discussion




Bianca Schmitz


Corporate Communications and Marketing

Event is free:


Language of the text:


URL of this event:

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