Sales management has never been as challenging as it is today. Business models are changing as company managers strive to establish themselves as solution providers while capitalizing on digitalization and handling global competition. At the same time, it is becoming increasingly difficult to find, lead, and retain qualified sales personnel who are able to cope with these challenges.
Against this backdrop, sales managers need to rethink established practices. To support managers in this endeavor, MSM answers the question of how to manage sales in a modern way. Participants will learn about the newest scientific insights and how to build and steer a winning sales force while effectively managing customer relationships. Participants will also discuss how to implement the required changes and strategies when dealing with resistance.
Information on participating / attending:
Participants will get to know approaches to modern sales management. They will learn how to build and manage a successful sales force in today’s market and analyze best-practice examples. Moreover, participants will take a critical look at their personal approaches to sales management and plan specific actions for optimization.
Tuition: 3.300 EUR
12/13/2016 09:00 - 12/15/2016 17:00
ESMT European School of Management and Technology GmbH
Business and commerce
Economics / business administration
Types of events:
Seminar / workshop / discussion
Corporate Communications and Marketing
Event is free:
Language of the text:
URL of this event: http://idw-online.de/en/event53842
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