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01/18/2017 - 01/18/2017 | Berlin

BrandCamp '17: Radical Change - Pathways to Future Success

Macromedia's annual BrandCamp has become a valid platform for leading media professionals to discuss the pending challenges the modern media industry has to deal with nowadays with students, teachers and guests. In 2017, digital change and radicality are the buzzwords the professionals will focus on in their short talks, followed by heated discussions and networking with some of the industry's most important contacts. Challenge the leaders on January 18, at Macromedia University Berlin.

Triggered by radical advancement of digital technologies, enterprises are on the hunt for breakthrough ideas and solutions that will enable them to leapfrog competition. BrandCamp ’17 empowers you with inspirations and cutting edge insights from renown thinkers, leaders and doers on how they’re creating positive change and economic growth around rapidly changing technology. The event is a great opportunity to assemble with innovative minds to find new connections. The event is free, registration is required.

Nine key decision makers from Mercedes-Benz, Daimler AG,, Aperto (IBM), PechaKucha Berlin, Heimat/TBWA Germany, AKQA, Wire, Fjord Berlin/Accenture Interactive and Campus Munich will fuel your innovative thinking through impactful stories on business opportunities in engaging „Eight-Minute Slam Presentations“ modeled after TED talks.

Confirmed Speakers:

Marko Thorhauer, Executive Director Creative, aperto/IBM
Holger Suffel, VP Global Service & Parts Operations, Daimler AG
Christopher Boehnke, Business Design Director, Fjord Berlin / Accenture Interactive
Conradin Sonnenberg, Director Creative Strategy, jovoto
Joachim Stein, Co-founder Pecha Kucha Berlin
Prof. Dr. Alyosh Agarwal, Macromedia University Munich
Eero Aalto, Head of Business Transformation, Heimat Berlin / TBWA Germany
Siim Teller, Marketing Director Global, Wire
Mike Betts, Head of Strategic Services, AKQA Berlin


06.00 pm - Entry, Meet & Talk
06.30 pm - Welcome, Slam Session I
07.15 pm - Break (Fingerfood/Drinks)
07.45 pm - Slam Session II
08.30 pm - Discussion/Free Beer
09.00 pm - Chat & Chill (End 22.30 pm)

Enjoy food Drinks, chat & chill alongside two slam sessions. Prof. Dr. Brigitte Kleinselbeck (Brand Management), Prof. Tanja Schmitt-Fumian (Vice Dean School of Creative Arts), Prof. Lars Grau and Service (Head of School of Creative Arts Campus Berlin, UX Experience Design), Prof. Thomas Stegman (Service Design) will guide through the evening. More information:

Information on participating / attending:
The event is free, please register here:

Or contact beforehand:


01/18/2017 18:30 - 01/18/2017 22:30

Event venue:

Hochschule Macromedia
University of Applied Sciences
M33 Höfe | Mehringdamm 33
2. Gebäude, 1. Stock
10961 Berlin-Kreuzberg
10961 Berlin

Target group:

Students, all interested persons


transregional, national

Subject areas:

Art / design, Cultural sciences, Economics / business administration, Media and communication sciences, Social studies

Types of events:

Conference / symposium / (annual) conference, Presentation / colloquium / lecture, Seminar / workshop / discussion




Prof. Dr. Brigitte Kleinselbeck


Terminredaktion Berlin

Event is free:


Language of the text:


URL of this event:

attachment icon All you need to know about the BrandCamp '17


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