1st Annual Business Administration Conference: Digital Transformation in Business

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11/15/2019 - 11/15/2019 | Beykoz / ISTANBUL

1st Annual Business Administration Conference: Digital Transformation in Business

The first Annual Business Administration Conference on Digital Transformation in Business (theory/practice) will take place on 15th November 2019 at the Turkish-German University (TGU) in Istanbul, Turkey.

Digital transformation means the process of using digital technologies, such as Internet of Things, cloud computing and artifi cial intelligence, to create new business processes or modify existing ones in order to meet changing business and market requirements. Since the confl uence of information technologies shapes modern customer expectations, companies have to transform much more rapidly, much more often and at a much faster pace today. In this context, digital transformation in business is an important and current issue for companies.

The scope of the conference is to offer a platform where academicians as well as practitioners from Germany and Turkey can discuss this issue within the framework of the following topics
- Key Technologies of Digital Transformation
- Business Models and Customer Approach
- Consequences of Digital Transformation

Information on participating / attending:


11/15/2019 10:00 - 11/15/2019 18:15

Event venue:

Turkish-German University
Sahinkaya Cad. 86
34820 Beykoz / ISTANBUL

Target group:

Business and commerce, Scientists and scholars



Subject areas:

Economics / business administration

Types of events:

Conference / symposium / (annual) conference




Malin Stuckmann


Ressort Hochschulkommunikation

Event is free:


Language of the text:


URL of this event: http://idw-online.de/en/event64927

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