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Event


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07/08/2010 - 07/08/2010 | Köln

Workshop Markenkommunikation und Werbung

Grundlagen des Markenmanagements: Markenarchitekturen
Was ist eine Marke und was bringt eine Marke überhaupt für ein Unternehmen?

Am Fallbeispiel der Marke Deutsche Telekom beleuchtet Marken-Experte Felix Busch diese Frage im Grundsatz und hebt einige spezielle Aspekte – so z. B. die Bedeutung des Markenmanagements für die Marke Deutsche Telekom – heraus.

Information on participating / attending:
Anmeldung: http://www.mhmk.de/studieninteressenten/infoveranstaltungen/anmeldung/details/37...

Date:

07/08/2010 18:00 - 07/08/2010 20:30

Event venue:

Richmodstr. 10
50667 Köln
Nordrhein-Westfalen
Germany

Target group:

Students

Email address:

Relevance:

regional

Subject areas:

Media and communication sciences

Types of events:

Entry:

05/12/2010

Sender/author:

Jessica Schallock

Department:

Hochschulkommunikation

Event is free:

no

Language of the text:

German

URL of this event: http://idw-online.de/en/event31383


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