idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
Prof. Dr. Manfred Kirchgeorg, Inhaber des Lehrstuhls für Marketingmanagement an der HHL Leipzig Graduate School of Management: "Im Konzert der Alternativen müssen sich Veranstalter von Publikumsmessen fragen, welchen einzigartigen Nutzen sie dem Verbraucher wie auch Aussteller bieten. Im Vergleich zum Online-Einkauf stellt das multisensuale Markenerlebnis einen einzigartigen Trumpf dar. Diese Karte müssen die Messeveranstalter ausspielen.“ / Quelle: HHL
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Journalists accredited with idw can now access the contact details and information of many hundreds [...]
The Science Year 2025 of the Federal Ministry of Education and Research (Bundesministerium für Bildung [...]
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