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Image for: Why expensive wine appears to taste better


INSEAD Professor of Marketing Dr. Hilke Plassmann studies how marketing efforts undertaken by companies or placebo pills are actually processed in the brain of the consumers.
INSEAD Professor of Marketing Dr. Hilke Plassmann studies how marketing efforts undertaken by companies or placebo pills are actually processed in the brain of the consumers.

© Foto: Nathalie Belzunce

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