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06/26/2001 09:58

Rankings von Hochschulprogrammen

Dipl.-Päd.;MBA(USA) Detlev Kran Marketing & PR
FIBAA

    Die europäischen Akkreditierer für wirtschaftswissenschaftliche Studienangebote und MBA-Programme - darunter die FIBAA - haben ein gemeinsame Erklärung zu Rankings und deren Aussagewert erstellt. Das Gesamtdokument - A RESPONSIBLE APPROACH TO LEAGUE TABLES - ist bei der FIBAA in Bonn erhältlich.

    A DRAFT FOR THE MEDIA

    A RESPONSIBLE APPROACH TO LEAGUE TABLES

    THE VIEW OF MEMBERS OF EQUAL - THE EUROPEAN QUALITY LINK FOR

    BUSINESS SCHOOLS AND MANAGEMENT EDUCATION

    EQUAL comprises six national and four regional associations in Europe, representing over 750 business schools which in turn provide business and management education to over 1 million students.

    ALL members of EQUAL are fully committed to the continuous improvement of the quality of this provision and this is achieved in a variety of ways including the development of national quality standards, quality audits and for example the EQUIS accreditation scheme.

    The full membership of EQUAL and the quality improvement and accreditation schemes, which have been developed by EQUAL members, are set out in Appendix One.

    1 Many newspapers and specialist journals conduct ranking exercises and produce league tables for Universities, Business Schools and for popular programmes like the MBA.

    2 According to the media, such league tables have been developed in response to the need to provide authoritative and independent advice about the quality of this provision to readers, including potential students (and parents), managers and employers. League tables are in effect designed to be "signposts to the best provision".

    3 In some cases the media take a highly responsible and professional approach to this type of research in terms of data collection, analysis and the presentation of results. In these cases business schools are willing to co-operate with the media requests for appropriate information, data and access to students or alumni.

    4 Unfortunately, there have been several examples, where in the view of the business schools and EQUAL, the media have fallen short of an acceptable standard in terms of research, analysis and presentation of rankings and league tables. Not surprisingly, in these situations, business schools are unwilling to co-operate or participate. There have been cases where this rendered the whole process untenable and the particular media concerned were unable to proceed.

    5 It is also important for the media to bear in mind the legal situation. Either inclusion or exclusion of particular schools or programmes in a league table, could lead to a libel action for defamation. Individual, corporate, multiple and class actions are all feasible. While, the onus may be on the complainant to prove defamation; the methodology, criteria used, and the independence of the publication concerned would all be open to legal scrutiny. In cases of defamation, damages are unlimited.

    6 Therefore, in the light of all the above points, EQUAL believes that it is reasonable to expect that all published league tables should be conducted in a fully responsible and highly professional manner.

    7 Whilst EQUAL will not approve or in any other way endorse any particular league table, it is prepared to set out certain criteria which should be met by existing league table producers and those planning to produce them in future.

    8 The criteria are as follows:

    · The research methodology should be scientifically reliable, valid and appropriate to the criteria being measured.

    · The range of criteria, which are selected as the basis for comparison should be wide, representative and appropriate for the outcomes being sought. These criteria should be capable of being measured accurately and independently.

    · The assessment process should be credible, impartial and transparent.

    · Any individual involved in making judgements about schools or programmes should be expert in all areas covered by the league table and have high personal credibility. They should be independent, unbiased and have no connection (financial or otherwise) with any of the schools or programmes either included or excluded from the league table.

    · Pre-selection of schools or programmes should be avoided on the grounds of in-built discrimination and subjectivity. If it is used, then its justification and effects should be described in detail.

    · If for example, an accreditation scheme is used as the basis for pre-selection, then prior discussion and agreement with that accreditation agency is essential.

    · The application of differential weightings to particular criteria should be avoided. If they are used they should be made explicit and the effect of the weighting should be described in detail.

    · Reference to other organisations, which might imply endorsement (explicitly or implicitly), where no such endorsement exists is misleading and should be avoided.

    · A ranking or league table, based upon a simple compilation of other rankings or league tables is unacceptable.

    Who are the EQUAL members?

    Asociación Española de Representantes de Escuelas de Dirección de Empresa (AEEDE, E)

    Association of Business Schools (ABS, UK)

    Association of Management Education (FORUM, PL)

    Associazione per la Formazione alla Direzione Aziendale (ASFOR, I)

    Central and Eastern European Management Association (CEEMAN)

    Chapitre des Ecoles de Management
    (Chapitre, F)

    European Foundation for Management Development (efmd)

    Foundation for International Business Administration Accreditation
    (FIBAA, D,A,CH)

    Russian Association for Business Education (RABE, RUSS)

    Vereniging van Samenwerkende Nederlandse Universiteiten
    (VSNU, NL)

    Informationen zu den Standards und zum Akkreditierungsverfahren enthält das Buch "Standards der FIBAA"

    FIBAA, Adenauerallee 8a, 53113, Bonn, Deutschland,
    Tel.: 0049/228/1044300 Fax: 0049/228/1044303,
    E- Mail: kran@fibaa.de, Internet: www.fibaa.de,


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    Criteria of this press release:
    interdisciplinary
    transregional, national
    Science policy, Studies and teaching
    German


     


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