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Around 20 million smartphones are sold in Germany every year, as Bitkom recently reported – a heavy burden on the environment and climate: Information and communication technologies are responsible for around 8 per cent of Germany’s CO2 emissions. The high consumption of valuable raw materials, such as precious metals and rare earths, exacerbates the problem. The discussion paper “Circularity as the Service”, published today by the Wuppertal Institute and commissioned by the Vodafone Institute, offers the first comprehensive overview of the entire smartphone lifecycle. It identifies strategies the smartphone industry can use to extend device lifespans and reduce their ecological footprints.
Berlin/Wuppertal, 13 June 2024: In a world in which every moment counts and connectivity is everything, smartphones have a come to play an all-important role in our daily lives. In the discussion paper “Circularity as the Service”, the authors identified strategies the smartphone industry can use to extend device lifespans and reduce their ecological footprints. In doing so, the potential of extending device usage spans became clear: An average usage span of five to seven years could reduce greenhouse gas emissions from smartphones by around half. Currently, smartphones in Germany are replaced after an average of 2.5 years. Were that usage span to be lengthened, demand for new devices could be significantly reduced, which would translate into economic advantages for consumers in addition to the environmental benefits. Consumers would also prefer to use their smartphones for longer: According to a survey conducted in Austria, smartphone users would like to see device lifespans of around five years.
Dr. Julia Reinhard, Researcher in the Digital Transformation Research Unit of the Wuppertal Institute and lead author of this discussion paper, says: “It is worth taking a closer look – because the standard smartphone lifecycle has thus far primarily served the target group of tech enthusiasts and those with a distinct sense for aesthetics.” Those two groups are particularly interested in new models and the most up-to-date technology. But other target groups, like pragmatists, sustainability enthusiasts, price-sensitive users and long-term users are open to using their smartphones for longer as well as to purchasing refurbished devices. “Current business models, however, do not sufficiently exploit these groups, which make up an estimated user share of 60 per cent,” Reinhard criticises.
New business models are needed
The key to extending smartphone usage lies in adjusting the business model along the entire value-added chain. According to the Environmental Product Declaration of producers like Apple, around 80 per cent of CO2 emissions occur during the production phase. As such, producers should focus more on repairability and durability. This includes the design of modular smartphones that can be repaired more easily and the availability of affordable and readily available replacement parts. According to the discussion paper authors, security updates over a period of at least seven years are also crucial. Currently, however, such update periods are only four years for Android and six years for Apple devices.
Promote circularity and extend smartphone lifecycles
Economic models focused on circularity are essential for extending smartphone lifecycles. These include the expansion of repair services and increased offerings of refurbished devices by retailers and telecommunications providers. The professional collection and recycling of devices that have reached the end of their lifecycle must also become standard, in order to recover the – according to a Bitkom estimate – 210 million unused mobile devices languishing in drawers in Germany.
An appeal for a sustainable transformation
The authors of the discussion paper believe the onus is primarily on the industry and on policymakers to work towards a more sustainable use of smartphones. Strategies for extending smartphone usage spans must focus on consumers, but also on the entire smartphone system – including manufacturers, service providers and other market stakeholders. Only then can a sustainable transformation in the production and usage of smartphones be achieved.
“The extension of smartphone usage offers an enormous opportunity to reduce CO2 emissions and protect valuable resources. At the Vodafone Institute, we are committed to ensuring that the sector exploits this potential and focuses squarely on sustainability. It is time for business models to be reconsidered and consumer needs to be prioritised to shape a more environmentally friendly future together,” says Christina Arens, head of the Vodafone Institute.
Joint Press release
Wuppertal Institut für Klima, Umwelt, Energie gGmbH
Responsible for content: Prof. Dr. Manfred Fischedick, Scientific Managing Director
Press contact: Luisa Lucas, Deputy Head of Public Relations
Tel: +49 202 2492-292
E-mail: luisa.lucas@wupperinst.org
Vodafone Institute for Society and Communication
Press contact: Laura Caspers, Corporate Communications Expert
E-mail: LauraKatryn.Caspers@vodafone.com
Scientific contact person:
Dr. Julia Reinhard, Researcher in the Digital Transformation Research Unit
Tel: +49 202-2492-389
E-mail: julia.reinhard@wupperinst.org
https://www.vodafone-institut.de/wp-content/uploads/2024/06/kreislaufwirtschaft-... Discussion paper „Circularity as the Service“
https://wupperinst.org/en/p/wi/p/s/pd/2288 Project: CEVaC – Circular Economy Value Cases for Smartphones
Discussion paper “Circularity as the Service” published today by the Wuppertal Institute and commiss ...
Grafiker: Nick Böse
Vodafone Institut
Individual differences in usage behaviours: Smartphone end users can be divided into six consumer ty ...
Grafiker: Nick Böse
Vodafone Institut
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