idw – Informationsdienst Wissenschaft

Nachrichten, Termine, Experten

Grafik: idw-Logo
Grafik: idw-Logo

idw - Informationsdienst
Wissenschaft

Science Video Project
idw-Abo

idw-News App:

AppStore

Google Play Store



Instance:
Share on: 
12/19/2019 11:24

DIN SPEC 33453: a manual for companies to develop digital services

Melisa Berktas Corporate Communications & Public Relations
Jacobs University Bremen gGmbH

    A mechanical engineering company that offers its customers predictive maintenance, a manufacturer of 3D printers that builds an online information platform for its products – there is no way around the development of digital services for companies. But for many companies, especially small and medium-sized companies, the development of digital services poses a major challenge. Scientists and practitioners from all over Germany, including a team from Jacobs University Bremen, have now published a process description designed to simplify the development of digital services – DIN SPEC 33453

    The process description comes along with a toolbox filled with methods that support companies from the industrial sector in developing innovative digital services. Up to now, companies have mostly relied on rigid processes coming from the field of product development, which they transferred to digital services. However, the development of digital (smart) services follow a fundamentally different logic than traditional product development approaches – namely, the logic of agile development. Digital services must always be consistently oriented towards customer value. The development process starts with the identification of customer needs and values in order to develop a user-centered service, if possible even by integrating customers in the process. It is therefore not a question of what a supplier has produced so far (e.g. aircraft turbines), but what the customer wants (e.g. guaranteed mileage). With this in mind, a process of rethinking in companies is necessary.

    "Many companies don't know how to develop digital services. But they are no sorcery. The DIN SPEC 33453 helps companies as it works like a manual," says Dr. Christoph Lattemann, Professor of Business Administration and Information Management at Jacobs University. Together with his team members Beke Redlich and Simon Fischer, Lattemann participated in the committee consisting of 75 companies and scientific institutions that developed the DIN SPEC 33453. The procedure replaces a predecessor from 1998.

    The DIN SPEC project was supported by the Federal Ministry of Research and Education and organized by the DIGIVATION project. The team from Jacobs University contributed to the DIN SPEC with its expertise in Design Thinking. They also conducted workshops on the subject for the committee. Design Thinking is an approach for creative innovation development that focuses on the needs of users. Interdisciplinary teams work together to find solutions that are convincing from the client's point of view. The D-Forge at Jacobs University in Bremen has been home to the first Design Thinking workshop in northwestern Germany since 2012.

    About Jacobs University Bremen:
    Studying in an international community. Obtaining a qualification to work on responsible tasks in a digitized and globalized society. Learning, researching and teaching across academic disciplines and countries. Strengthening people and markets with innovative solutions and advanced training programs. This is what Jacobs University Bremen stands for. Established as a private, English-medium campus university in Germany in 2001, it is continuously achieving top results in national and international university rankings. Its more than 1,500 students come from more than 120 countries with around 80% having relocated to Germany for their studies. Jacobs University’s research projects are funded by the German Research Foundation or the EU Research and Innovation program as well as by globally leading companies.
    For more information: www.jacobs-university.de
    Facebook | Youtube | Twitter | Instagram | Weibo


    Contact for scientific information:

    Prof. Dr. Christoph Lattemann
    Professor of Business Administration and Information Management

    Email: c.lattemann@jacobs-university.de


    Images

    The team of Jacobs University (from left to right): Prof. Dr. Christoph Lattemann, Beke Redlich, Simon Fischer, Ricardo Guerrero.
    The team of Jacobs University (from left to right): Prof. Dr. Christoph Lattemann, Beke Redlich, Sim ...
    Jacobs University
    None


    Criteria of this press release:
    Business and commerce, Journalists, Scientists and scholars, Students, all interested persons
    Economics / business administration
    transregional, national
    Miscellaneous scientific news/publications, Research results
    English


     

    Help

    Search / advanced search of the idw archives
    Combination of search terms

    You can combine search terms with and, or and/or not, e.g. Philo not logy.

    Brackets

    You can use brackets to separate combinations from each other, e.g. (Philo not logy) or (Psycho and logy).

    Phrases

    Coherent groups of words will be located as complete phrases if you put them into quotation marks, e.g. “Federal Republic of Germany”.

    Selection criteria

    You can also use the advanced search without entering search terms. It will then follow the criteria you have selected (e.g. country or subject area).

    If you have not selected any criteria in a given category, the entire category will be searched (e.g. all subject areas or all countries).