Fahrzeughersteller bieten ihren Kunden schon lange mehr als einfach nur ein Auto. Zum Beispiel mit ergänzenden Dienstleistungsangeboten rund um den Wagen werden sie den Bedürfnissen ihrer Kunden gerecht – unter anderem ein Ergebnis des PLM. Auch beim E-Klasse Coupé, der im Mercedes-Benz Werk Bremen produziert wird, hatten die Entwickler den ganzen Produktlebenszyklus im Blick.
Foto: Daimler AG
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