The project aims to develop a standard for science news videos with two goals in mind: first, to appeal to the audience with interest in science, and second, to ensure a high level of relevance, informative in-depth content and high production quality. "Standards" are common throughout the media world: news formats, magazine reports etc. all follow content, visual and staging standards.
Together with our partners, idw has developed such a standard for production of ‘science news videos’, to establish video as a natural part of an effective communications strategy in science PR. To complement the new standard, the idw platform is also being expanded. From now on, the press offices of idw members will be able to share news videos along with press releases, events and experts: science news videos
The standard shall:
Press officers of idw member organizations now have the chance to win the idw Award. Send in [...]
The webportal "Research in Bavaria" is the new content partner of idw. The initiative [...]
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