The project aims to develop a standard for science news videos with two goals in mind: first, to appeal to the audience with interest in science, and second, to ensure a high level of relevance, informative in-depth content and high production quality. "Standards" are common throughout the media world: news formats, magazine reports etc. all follow content, visual and staging standards.
Together with our partners, we have developed such a standard for production of ‘science news videos’, to establish video as a natural part of an effective communications strategy in science PR. To complement the new standard, the idw platform is also being expanded. From now on, the press offices of idw members will be able to share news videos along with press releases, events and experts.
The standard shall:
idw only in German? No, idw also offers many of its services in English. The most obvious, of course, [...]
The winners of the idw Award for the three best press releases from 2022 are:
First Award: [...]
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