"Standards" are common in the media world: news formats, magazine reports, etc. follow content, visual and dramaturgical standards.
Informationsdienst Wissenschaft and our partners have developed such a standard for the production of science news videos. Like a press release, a science news video is supposed to deliver a current news item in a short form - only not as text, but with filmic means: A science news video is a "picturized press release".
Science news videos are thus close to the daily business of a press office and can establish themselves as a natural element of an effective communication strategy.
The standard
For the development of the standard and for the further development of its platform with regard to moving images, the Science Information Service was able to win competent partners: a pilot group of around 20 idw member press offices, as well as "LatestThinking" and Thilo Körkel, who contributes experience from the scientific publisher Springer Nature. Partner speakers also share their know-how in practical workshops for idw member press offices. The University of Trier provided media science support for the project.
We are now also publishing our members' press releases from the categories research results, [...]
A few months ago, idw launched its account on Instagram. Here we post news from idw, which events [...]
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