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Dr. Erik Maier is the new Junior Professor of Retail and Multi-Channel Management at HHL Leipzig Graduate School of Management. This position is sponsored by Deutsche Postbank AG, Parfümerie Douglas GmbH, TOM TAILOR Holding AG and Wiethe Group.
HHL Dean Prof. Dr. Andreas Pinkwart says, "The new junior professorship sharpens HHL's profile in the field of digitalization in retail, marking another milestone for the implementation of the innovate125 HHL Future Concept, which is to lead HHL into the top 10 of graduate business schools in Europe." Prof. Dr. Manfred Kirchgeorg, who holds the SVI-Endowed Chair of Marketing, esp. E-Commerce and Cross-Media Management at HHL, is glad to see the competencies in this important future-oriented field reinforced at HHL, stating, "By further extending the retail focus at HHL to new digital solutions, our school will raise its profile with existing retailers as well as newly founded ones." In addition to the special focus on electronic retail storefronts, the new junior professorship covers the fields of retail marketing, sustainable retails as well as enterprises driven by customer data ("big data").
Jun.-Prof. Dr. Maier says, "I consciously decided for Germany's first but also most innovative business school as business administration was established here as a scholastic discipline and further developed through new strategic approaches. HHL's focus on electronic retail and new start-ups in this field is particularly helpful in this context. I would like to contribute actively to this development. For me it is important to pose strategic questions such as 'What can I sell best through which channels and how?', 'How do I present this to the outside world?' or 'How is the consumer influenced by the design of the shopping experience?' More and more services which we are currently using offline will be shifted to the Internet. As a junior professor, I have the opportunity to keep my finger on the pulse of the times and to accompany this development through research, teaching and knowledge transfer.
Prior to his appointment to HHL, Dr. Maier, 30, worked for consulting firm McKinsey, e.g. for retail customers as well as consumer goods companies. Moreover, he also worked as an Executive Assistant for a large online furniture retailer. In September 2013, he was awarded a doctorate from ESCP Europe Business School Berlin after completing his dissertation on "Situational Influences on Consumers’ Willingness to Pay: Mood, Stress, and Certainty" (grade: summa cum laude).
The new junior professorship at HHL promotes the exchange of knowledge between actual practice and academic research. The collaboration with the sponsors aims to find new paths for retailers in the era of the second informational revolution. Teaching in both the full and part-time Master programs at HHL, the new junior professor seeks to familiarize the students with the latest research findings from electronic and multi-media retail and to develop new solutions for the entrepreneurial practice together with them. Further information: http://www.hhl.de/retail
HHL Leipzig Graduate School of Management
HHL is a university-level institution and ranks amongst the leading international business schools. The goal of the oldest business school in German-speaking Europe is to educate effective, responsible and entrepreneurially-minded leaders. In addition to HHL’s international focus, the combination of theory and practice plays a key role. HHL stands out for its excellent teaching, its clear research focus, its effective knowledge transfer into practice as well as its outstanding student services. http://www.hhl.de
The innovate125 Future Concept of HHL Leipzig Graduate School of Management
HHL responds to the new challenges of leadership in the 21st century through its Future Concept, keeping in tune with a holistic approach and expanding the dimensions of effectiveness and responsibility, aided by the perspective of innovation. Based on the vision of a new "Leipzig Leadership Model" HHL wants to contribute to the trend reversal and fight for more rigor and relevance in business administration, following the great tradition of its first alumnus, Eugen Schmalenbach. By 2023, when HHL will celebrate its 125th anniversary, the school wants to achieve two core goals. HHL would like to move up into the league of the top 10 graduate schools in Europe with its significant full-time and part-time M.Sc., MBA and Executive programs as well as its well-structured doctoral program. Moreover, the university wants its M.Sc. program, which already ranks among the top 10 in Europe, to score a place among the top 10 worldwide. To achieve this, great effort will be made to realign the content and structure of this university. In order to achieve its strategic goals, HHL will pursue a strategy of qualitative growth with a larger and more international faculty, excellent research, additional programs, more students and strong global networks. http://www.hhl.de/zukunftskonzept-innovate125
http://www.hhl.de/retail
http://www.hhl.de
http://www.hhl.de/zukunftskonzept-innovate125
Dr. Erik Maier is the new Junior Professor of Retail and Multi-Channel Management at HHL Leipzig Gra ...
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