idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
New research finds that specialist firms can increase their profitability by sharing data with large technology competitors. The study shows that such data sharing can transform rivals into cooperative partners and strategically soften competition.
The study “The Strategic Value of Data Sharing in Interdependent Markets” was authored by David Ronayne, assistant professor of economics at ESMT Berlin, Hemant Bhargava (UC Davis), Antoine Dubus (ETH Zurich), and Shiva Shekhar (Tilburg University). It was published in the peer-reviewed journal Management Science.
The research models how data collected in one market can improve product quality in another, creating what the authors call cross-market externalities. By sharing data with a generalist competitor, a specialist firm can reduce aggressive competition and turn a rival into a “co-opetitor.” This co-dependence shifts the incentives of the larger firm, encouraging it to scale back its competitive efforts in the specialist’s market.
“Our findings reveal a surprising strategic rationale,” says David Ronayne. “By making a generalist dependent on the specialist’s data, both firms benefit. The specialist gains breathing room in its own market, while the generalist saves on costly investments in product development.”
The study highlights three key managerial insights. Specialist firms can benefit from sharing valuable data, as it softens competition from dominant rivals and improves profitability. Generalist firms, in turn, may increase profits across markets when they accommodate a specialist in exchange for data. Finally, firms considering market entry can use their position in a related market as leverage to secure more favorable data-sharing agreements.
The research comes at a time when major technology firms are expanding into adjacent markets to capture new data streams. Examples include Google’s moves into hardware and OpenAI’s partnerships with data-rich platforms. For smaller firms facing such pressure, the study provides a new playbook: strategic cooperation, rather than confrontation, can sometimes be the more effective path to survival.
“Our work provides a rationale for small players to share their data, but considerations in practice should also bear longer-run consequences in mind, such as mergers and acquisitions and the impact of data on costs and uncertainty”, adds Ronayne. The findings also raise policy questions in data-rich markets, since weaker competition can harm consumers.
https://doi.org/10.1287/mnsc.2024.04938
https://esmt.berlin/about/press/esmt-berlin-study-specialist-firms-can-benefit-s...
David Ronayne, assistant professor of economics at ESMT Berlin
Quelle: ESMT Berlin
Copyright: ESMT Berlin
Press release as PDF
Merkmale dieser Pressemitteilung:
Journalisten, Wirtschaftsvertreter, Wissenschaftler
Informationstechnik, Wirtschaft
überregional
Wissenschaftliche Publikationen
Englisch
David Ronayne, assistant professor of economics at ESMT Berlin
Quelle: ESMT Berlin
Copyright: ESMT Berlin
Sie können Suchbegriffe mit und, oder und / oder nicht verknüpfen, z. B. Philo nicht logie.
Verknüpfungen können Sie mit Klammern voneinander trennen, z. B. (Philo nicht logie) oder (Psycho und logie).
Zusammenhängende Worte werden als Wortgruppe gesucht, wenn Sie sie in Anführungsstriche setzen, z. B. „Bundesrepublik Deutschland“.
Die Erweiterte Suche können Sie auch nutzen, ohne Suchbegriffe einzugeben. Sie orientiert sich dann an den Kriterien, die Sie ausgewählt haben (z. B. nach dem Land oder dem Sachgebiet).
Haben Sie in einer Kategorie kein Kriterium ausgewählt, wird die gesamte Kategorie durchsucht (z.B. alle Sachgebiete oder alle Länder).
