idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
Frankfurt School of Finance & Management has refreshed its brand identity.
As part of the refresh, the design, messaging, and logo have been developed to sharpen the business school’s profile – while remaining true to its fundamental strategy and identity. With this step, Frankfurt School presents itself in a more contemporary and focused way, while simultaneously underlining its self-image as a transformative force in a changing word, actively shaping the future.
“Our new brand identity reflects the mindset with which we shape the future,” said Professor Dr Nils Stieglitz, President and CEO of Frankfurt School of Finance & Management. “A World of Possibilities captures our ambition to combine academic excellence with practical relevance in a way that creates new perspectives, ideas, and opportunities. We want to empower people and organisations to rethink what is possible – and to turn possibility into reality.”
A Brand Full of Possibilities
The further development of the brand strategy is based on extensive surveys and analyses, both nationally and internationally. The perspectives of students, alumni, employees, and partners were considered. ‘A World of Possibilities’ sums up the essence of the new brand: it stands for openness, progress, and the core idea that education creates limitless opportunities. It embodies Frankfurt School’s determination to empower people and organisations, helping them reach their full potential and embracing knowledge, experience, and confidence to break new grounds.
New Website
Parallel to the rebranding, Frankfurt School has relaunched its website. It offers an improved user experience, a clear and modern design, and intuitive navigation that meets the needs of all target group. The new website strengthens the School’s digital presence and brand perception, as well as increasing its reach and interaction with key stakeholders.
“With our updated brand identity and new website, we are positioning Frankfurt School as a leading, dynamic, and future-oriented institution in the international arena – a strategic milestone that strengthens our visibility and consistent approach to international target markets,” explains Vera Hübner, Chief Marketing & Sales Officer of Frankfurt School of Finance & Management. “This enables us to attract the right talent, partners, and sponsors worldwide to further expand the global reputation of Frankfurt School in the long term.”
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