idw – Informationsdienst Wissenschaft
Nachrichten, Termine, Experten
Nachrichten, Termine, Experten
idw - Informationsdienst
Wissenschaft
Excellent digital teaching and learning in brand and marketing management
The FIBAA Accreditation and Certification Committee awards the FIBAA Quality Seal "Excellence in Digital Education"® to Brand University of Applied Sciences in Hamburg , Germany. Brand University is state recognised since 2010. Currently, around 360 students are enrolled at Brand University in academic programmes covering brand, communication, e-commerce and media management.
The assessment of Brand University by an expert team appointed by FIBAA began in spring 2023. Brand University was able to meet the requirements of all 23 FIBAA quality criteria in the areas of strategy, personnel, technology, didactic design and quality assurance. In addition, it particularly convinced the review panel in those criteria that deal with the implementation of the digital strategy, future orientation, technical organisational unit, technical and academic support for students, the digital teaching concept, learning materials, examinations forms, Learning Analytics, and continuous improvement.
The topics of digital teaching and transformation have become indispensable for universities and educational institutions.
With its Quality Seal "Excellence in Digital Education"®, FIBAA promotes innovation in the education sector and supports higher education institutions and institutions of initial and continuing education in seeing digital challenges as an opportunity for future teaching and learning scenarios. The certification process alone enables education institutions to assess and further develop the quality of their study programmes and education courses with regard to digital teaching and the implementation of digital teaching. Accordingly, with the final report, the education institutions do not only receive a description of the status quo, but also suggestions and recommendations for further strategic, technical, didactic and personnel development. The certification with the FIBAA Quality Seal "Excellence in Digital Education"® is valid for five years.
FIBAA (Foundation for International Business Administration Accreditation) is a European quality assurance agency for higher education and continuing education programmes. Founded in 1994, FIBAA is registered as an accreditation agency in Germany, Austria, Switzerland, the Netherlands, Turkey, Kazakhstan, Indonesia, Vietnam and Ukraine. FIBAA is also a member of the European quality network ENQA (European Association for Quality Assurance in Higher Education) and registered with EQAR (European Quality Assurance Register for Higher Education). Further memberships with CEENQA (Central and Eastern European Network of Quality Assurance), INQAAHE (International Network for Quality Assurance Agencies in Higher Education) and AQAN (ASEAN Quality Assurance Network) round off the international profile. With the certification "Excellence in Digital Education"®, FIBAA has created a nationally and internationally applicable instrument for quality assurance in digital teaching. It defines quality standards for digital teaching and learning and makes them nationally and internationally comparable.
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