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In their latest release, “Leveraging Digital Innovation: Lessons for Implementation,” Christoph Burger, senior lecturer and expert in energy and digital technologies, and Dr. Jens Weinmann, lecturer and researcher specializing in technological innovation and regulation, provide a practical guide for successfully implementing disruptive digital technologies in business.
The book presents ten concrete case studies, illustrating both the challenges and successes of integrating digital innovations across various industries. It focuses on key technologies, such as AI, blockchain, and robotic process automation (RPA), offering valuable insights into best practices for digital transformation. Case studies from companies like Allianz, Berner Kantonalbank, RWE, Turkcell, and Uniper showcase how businesses have successfully implemented digital innovations.
“Leveraging Digital Innovation” provides a roadmap for executives to effectively implement digital innovations and ensure long-term success. It emphasizes the importance of continuous learning and adaptation in a rapidly changing digital world.
Key milestones of the roadmap include:
- Defining a clear and specific use case
- Conducting thorough market research on digital solutions and maintaining openness in technology selection
- Strategic advocacy with internal stakeholders and early involvement of the IT department to ensure smooth integration into the existing IT infrastructure
- Highlighting the advantages of collaborating with external partners early in the implementation process to accelerate progress
- Promoting a culture at the organizational level that allows for experimentation, embraces failure, and fosters psychological safety
- Sharing success stories to convince internal skeptics and speed up acceptance within the organization
“With practical case studies and best practice examples, we provide a guide for how companies can overcome the challenges of digital transformation,” says Burger. “We demonstrate how businesses can secure competitive advantages and promote sustainable growth by strategically leveraging disruptive technologies.”
Published by Ubiquity Press Ltd., the book is available in both print and digital formats. It can be accessed here: https://www.ubiquitypress.com/site/books/m/10.5334/bda/.
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About ESMT Berlin
ESMT Berlin is a leading global business school with its campus in the heart of Berlin. Founded by 25 global companies, ESMT offers master, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, online, and in online blended format. Focusing on leadership, innovation, and analytics, its diverse faculty publishes outstanding research in top academic journals. Additionally, the international business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is a non-profit private institution of higher education with the right to grant PhDs and is accredited by AACSB, AMBA, EQUIS, and ZEvA. It is committed to diversity, equity, and inclusion across all its activities and communities.
Christoph Burger and Jens Weinmann present their new book
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