idw – Informationsdienst Wissenschaft
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idw - Informationsdienst
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Media literacy meets AI
The InsightPersona research tool takes media literacy in political education to the next level. The AI-based analysis software identifies faces and voices in large archives in seconds. With the help of a chatbot and a semantic search, the analyzed archive can be used for research purposes. In the intuitively designed dashboard, the results can be processed to answer further questions. Journalists, teachers, publishers, software providers and those working in political education can find out more about the Fraunhofer IDMT project at the didacta fair in Stuttgart from 11 to 15 February 2025.
06 February 2025. How about easily finding out which statements of the German Chancellor are shown in the media? What topics do representatives of the parties’ address across different channels? With just a few clicks, the InsightPersona research tool provides a systematic overview. The AI solution from the Fraunhofer Institute for Digital Media Technology IDMT thus can support political education and learning of application-based media literacy and in a digital learning environment.
At the didacta education fair in Stuttgart, interested teachers, as well as those working in political education, journalists, software providers and publishers, can test the tool on site and learn about its application. Researchers from the Oldenburg Branch for Hearing, Speech and Audio Technology HSA will be presenting the solution at their own booth (Booth 3B60, Hall 3).
Meta-media literacy: Intuitive access to systematic trend analyses
The InsightPersona software solution enables people in media to be systematically analyzed according to their own keywords, gender or topic. The software uses AI-based algorithms to recognize faces and voices in extensive media archives in a matter of seconds. The results can be further processed into trend analyses and statistics in a user-friendly dashboard.
The application also offers the option of a semantic text search or a chatbot based on the archive data. In a search query, the meaning and context of the search words are taken into account.
“Our technology combines facial recognition and voice data, making it easier to recognize and find people in different databases”, emphasizes Christian Rollwage, Head of the Audio Signal Enhancement Group at Fraunhofer IDMT.
Use case: analyzing candidate representations during election campaigns
For example, students can use word clouds to analyze which topics the incumbent chancellor is focusing on in the current election campaign. How does Chancellor candidate Merz express himself and who is more excited in the TV reports? Are women or men more likely to have their say in the media? These and other questions about media content can be analyzed interactively with the tool. The level of excitement in the voice is visualized with the help of a colored marking of audio tracks. A green-colored audio track indicates that the person is speaking very calmly and composed. If the voice color is very excited, the display turns yellow or red.
InsightPersona is an excellent addition to the variety of methods used in political education through interactive and intuitive media analyses. The results support joint reflection and discussion with the aim of developing independent political judgement and action skills in dealing with the media.
Background: AI algorithms for face and speaker recognition
The AI algorithms for combined face and speaker recognition make it possible to quickly analyze large archives with many thousands of hours of material with regard to specific faces, voices, perceived genders (male, female) and the distinction between adults and children. The InsightPersona software solution can be run locally at the customer's premises (on-premises) or at a service provider (off-premises). The dashboard with its analysis modules and statistics can be customized by the Fraunhofer IDMT to suit the analysis requirements. Various licensing models are available for InsightPersona.
Test the tool in a demonstration and meet Paul Reuter and Christian Rollwage from Fraunhofer IDMT's Audio Signal Enhancement Group at stand 3B60 in hall 3 at didacta in Stuttgart from 11 - 15 February 2025. Our experts will be happy to discuss further questions about the research solutions and possible applications with you.
About the Fraunhofer IDMT
The Fraunhofer Institute for Digital Media Technology IDMT is one of 76 institutes and research facilities of the Fraunhofer-Gesellschaft, one of the leading organizations for application-oriented research.
The Oldenburg Branch Hearing, Speech and Audio Technology HSA stands for market-oriented research and development with a focus on speech and event recognition, sound quality and speech intelligibility as well as mobile neurotechnologies and systems for networked healthcare. With in-house expertise in the development of hardware and software systems for audio system technology and signal enhancement, the employees at the Oldenburg site translate scientific findings into customer-oriented, practical solutions.
At the Fraunhofer IDMT headquarters in Ilmenau (Thuringia), experts are working on the secure and efficient AI-based recognition and classification of audio and video data. Areas of application include media, industrial production, transport and logistics as well as the environment and agriculture. Another focus is the development of customized solutions for the production and reproduction of authentic and spatial sound experiences for the professional audio, entertainment and automotive sectors.
Further information on www.idmt.fraunhofer.de and www.idmt.fraunhofer.de/hsa
Contact for the media:
Christian Colmer
Head of Marketing and Communication
Fraunhofer-Institute for Digital Media Technology IDMT
Oldenburg Branch for Hearing, Speech and Audio Technology HSA
Marie-Curie-Str. 2
26129 Oldenburg
Phone +49 441 2172-436
Christian.colmer@idmt.fraunhofer.de
http://www.idmt.fraunhofer.de/hsa
http://www.idmt.fraunhofer.de/hsa
InsightPersona enables an innovative and AI-supported search for people and their representation in ...
Fraunhofer IDMT/Leona Hofmann
InsightPersona's intuitively designed dashboard visualizes detailed analyses of the representation o ...
Fraunhofer IDMT
Merkmale dieser Pressemitteilung:
Journalisten, Lehrer/Schüler, Wirtschaftsvertreter, Wissenschaftler
Elektrotechnik, Medien- und Kommunikationswissenschaften, Pädagogik / Bildung, Politik, Wirtschaft
überregional
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